Meghana Gautam
I research.
I'm a UX, marketing & consumer insights researcher based in Amsterdam. For 6+ years I've led end-to-end research across marketing communication, messaging, and consumer behavior — figuring out why people do what they do, from individual journeys to the market patterns behind them, and turning that into decisions that actually move businesses forward.
Research & Design
Support, Consulting, Telecom
research-informed decisions
I use AI responsibly to scale research — ChatGPT, Claude, NotebookLM, custom GPTs, and Dovetail AI tagging for desk research, synthesis, and workflow automation. I've also built chatbots and research agents, keeping human oversight on design and interpretation.
End-to-end project leadership across questionnaire design, scripting, fieldwork monitoring, analysis, and reporting · Stakeholder & agency management · Insight socialization — translating findings for non-researchers across all org levels.
Customer support agents were skipping the churn nudge. That turned out to be the most important finding.
A major U.S. telecom provider built an AI-powered churn-risk nudge into their agent CRM. When adoption stayed low, evaluative research across 12 in-person agent sessions uncovered why — and shifted the team's question from "why aren't agents using it?" to "what would make it genuinely useful?"
interviewed
agreed
planned
Retail store representatives were bypassing the arrival kiosk. Customers were avoiding it. That was the real research brief.
A mandatory kiosk-first ID verification system was being quietly ignored by store staff during peak hours. Field observation, agent shadowing, and stakeholder interviews across 20 pilot stores revealed the problem wasn't the interface — it was a misalignment between operational policy, customer trust, and real-world retail behaviour.
wait time
stores
rate
The product had an adoption problem and no telemetry to explain it. I built the research to find out why.
A 6-month contract research programme investigating why enterprise partners resisted migrating to VL Central — a new B2B platform. Mixed methods combining interviews, usability testing, and behavioural analytics surfaced four structural barriers. All four entered the product roadmap within 90 days.
adoption lift
participants
actioned