I find out why people do what they do, then help teams act on it.
Six years of mixed-methods research across enterprise software, retail and civic tech, grounded in cognitive science. I put what people say next to what they actually do, then turn it into decisions teams ship.
Meghana Gautam
Research methods
- Interviews and focus groups
- Field research and contextual inquiry
- Usability and concept testing
- Longitudinal and diary studies
- Surveys
- Mixed-methods synthesis
Metrics and analytics
- UX metrics: usability, task success, satisfaction
- Adoption, retention and churn
- Conversion and funnel analysis
- NPS
- Behavioural analytics
- AI UX metrics
Strategy and product
- Assumption mapping
- Defining success metrics
- Prioritisation (RICE) and roadmap input
- A/B testing
- Executive storytelling
- Building research practices
Selected work
Research that changed a decision.
Staff and customers were both avoiding the kiosk
Reframed a usability brief as a trust problem. −50% peak queue wait.
Partners weren’t resisting change
Four structural barriers behind stalled adoption. +22% adoption.
68% of shoppers left the product page
Traced the exit rate to trust and clarity, then proved the fix. Conversion 3% → 6%.
Worked with
Research approach
I approach research as a way of helping teams make better decisions: listening closely, watching carefully and staying with the work until something changes. Here are the principles I follow.
Question the Question
Every brief comes with an assumption built in. Before I plan a study, I ask what the team really needs to know and what they will do with the answer. Getting the question right saves more time than any method.
Behaviour Over Opinion
People are honest, but memory isn’t. I watch how people actually work, in stores, at desks and on live calls, and check it against the data. What people do often tells a different story from what they say.
Research Serves Decisions
A finding only matters if it changes something. I share what I learn early, bring the team into the sessions, and stay in the room when decisions get made. Sometimes the most valuable outcome is a team deciding not to build.
Let’s work together
I’m always happy to hear about a research problem that needs untangling, a team looking for a researcher, or someone early in their career who wants a sounding board.
Freelance work
Need someone to understand your users, run a usability study or make sense of research you already have? Tell me what you’re working on and we’ll see if I can help.
Tell me about your project →Mentorship & Coaching
Looking for honest feedback on your portfolio, help moving into research, or a second opinion on a tricky study? I mentor researchers through ADPList and Ladies that UX Amsterdam.
Ask for a chat →Job Opportunities
Looking for a senior researcher who can run mixed-methods studies, define the right metrics and help product teams decide? I’d love to hear what you’re building.
View my resume →Enquiry
Anything else, or ready to start a conversation? Send me a message and I’ll reply within a couple of days.
Or write to [email protected] · LinkedIn ↗