Meghana Gautam
UX Researcher – And a Storyteller
Bengaluru, Karnataka, India
Work Experience:
Tech Mahindra, Bengaluru, Karnataka October 2023 – Present
UX Researcher – Client Principal
- Strategic User Research and Insights: Translated high-level stakeholder inquiries into precise research goals and questions, aligning them with business objectives
- Holistic Research Approach: Conducted rigorous qualitative and quantitative research for the internal developers portal. Focused primarily on enhancing ‘self-service capabilities’ related to infrastructural needs, ensuring seamless user interactions
- End-to-End Project Leadership: Planning:, Execution, Analysis, Communication
UX Researcher – Client Microsoft
- Conducting an evaluative study to understand user satisfaction and identify strategies to enhance the overall success of the R&A Tool within VL Central
- Collaborating with multiple partners and users to assess new product features and propositions.
- Acquired knowledge about the System Usability Scale (SUS) for quick user feedback assessment, HAX Guidelines, and a novel approach to heuristic evaluation called Tenants and Traps
- Gained hands-on experience in handling telemetry data, utilizing MS Excel, and leveraging Microsoft Clarity for quantitative data analysis and synthesis
Thence: A Product Success Company, Bengaluru, Karnataka. May, 2022 – September,2023
UX Researcher
- Created story maps, to identify key points where 1 lakh+ customers make key decisions about a purchase and their interaction with a leading Indian jewellery brand
- Discovered immediate research needs through heuristic evaluation and assessments, leading to 150+ bug fixes and 50% improvements in UI/UX
- Spearheaded workshop sessions on empathy mapping, ideation, affinity diagramming and research design for 20+ end users (interns)
- Conducted 20+ research studies using in – person and remote interviews over 12 months
Indian Political Action Committee, Hyderabad September, 2021 – April, 2022
UX Researcher
- Crafted a comprehensive user observation study involving 50+ participants to address user engagement hurdles encountered by four digital products tailored for a user base with low digital adoption, predominantly comprising India’s rural and underprivileged communities
- Collaborated closely with a 15-person UX team to conceptualize personas, scenarios, user journeys, story maps, and user flows during the initial stages of my tenure at the company
Cognizant, Bengaluru March, 2020 – September, 2021
Qualitative Researcher
- Targeted clients by collecting primary data, through remote and telephonic interviews and translating research findings into insights that helped grow our customer base by 73%
- Developed innovative strategies to supplement day to day tasks by automating certain areas within our processes
- Developed innovative strategies to supplement day to day tasks by automating certain areas within our processes
Education:
Master of Science in Cognitive Science, Indian Institute of Technology, Gandhinagar, India, 2017 – 2019
Bachelor of Arts in Social Sciences, Tata Institute of Social Sciences, Hyderabad, India, 2014 – 2017
Language:
English (Native), Hindi (Native), Dutch (Beginner)
Awards:
- Awarded ‘The Rising Star Award’ for every project done with impeccable quality and complete ownership. November, 2022
- Recognized by the Leadership team at I-PAC for a remarkable contribution as a Cultural Coordinator in conducting Office events and activities. October ,2021
- Awarded ‘The Amber Award’ for always striving and never settling. March, 2021
- Awarded ‘The Amber Award’ for seeking data, building knowledge. February, 2021
- Awarded ‘The Amber Award’ for always striving and never settling. December,2020
- Earned ‘Fantastic First Award’ for my exceptional performance in extracurricular activities, which demonstrated my leadership, teamwork, and dedication to growth and development. August, 2020
Skills:
Research and UX
User Research:
- User research design
- Recruiting
- Contextual inquiry
- Interviewing
- Analysis
- Data visualization
- Qualitative/Quantitative Research
- User Interviews
- Contextual Inquiry
- Diary Studies
Data Analysis:
- Competitive analysis and rapid problem space summarization
- Qualitative data analysis: pattern recognition, key insights, actionable recommendations
- Data Analytics
- A/B Testing
Design Thinking:
- Workshop facilitation: personas, process/journey mapping, affinity mapping, design thinking exercises
- Design Thinking
- Information Architecture
- Interaction Design
- Empathy Maps
Usability Testing:
- Usability testing with design prototypes
- Heuristic Evaluations
- Task Analysis
- Guerrilla Testing
Survey Design:
- Top task survey for feature prioritization
- Qualitative user feedback surveys
- Outcome Driven Innovation surveys
Presentation and Strategy:
- Presentation of concise recommendations for strategy and product
- Contribution during delivering ‘proof of concepts’ to client’s duties (writing epics, user stories catalogue, product MVP roadmap)
- Storytelling
- Customer Experience
Emerging Technologies:
- Machine Learning
- Generative AI
Software
Surveys and Data Collection:
- Qualtrics Survey Software
- Google Analytics
- Google Surveys
- SurveyMonkey
- User Zoom & User Zoom Go
- UserTesting
- Userinterviews.com
- Calendly
Data Synthesis and Analysis:
- Google Analytics
- Microsoft Excel
- R
- SPSS
- Hotjar Analytics
- UserTesting
Designing and Brainstorming:
- Figma
- Adobe Xd
- Miro
- Maze
- Canva
- Figjam
- Airtable
International Expertise:
- 15 months remote experience of qualitative research majorly, data collection from US
Healthcare service providers ( March, 2020 – Sept, 2021)